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www.onetoone.de Issue 12/2022 | Euro 7.90 C–47895 Special Programmatic Printing "Creating added value with print" Print brochures no longer play a role in the marketing strategy of home improvement and hardware group OBI – but programmatic printing does. In this interview, Dr Christian von Hegel, Managing Director Brand & Communications, and John Krieger, Director Customer Management, explain the goals that OBI achieves with this. Page 6 Platinum sponsor
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